"Let's get rid of the crap, work shoulder to shoulder and we can produce the greatest country in Africa, perhaps even the world.” Jim Bailey
As the publisher of Drum Magazine, Jim contributed to the golden era of creativity; including jazz music, jive dance and jovial African friendships. Drum Magazine was a vehicle of expression for the creative African people of Southern Africa to share their authenticity and uniqueness. It was the engine room of a cultural revolution that became Pan African. With creative young Africans all over the continent actively documenting and sharing their joys and struggles, Drum magazine touched the hearts and minds of many generations of people. Drum had more than twenty offices in several countries all over the Southern half of the continent
Drum magazine was a great mover on the continent. It contributed to Africa's liberation march during the 1960's. Bailey was a personal friend and benefactor of a number of African leaders. They included Jomo Kenyata and Tom Mboya (Kenya), Kwame Nkrumah (Ghana), Sir Abubakar Tafawa Balewa (Nigeria), Nelson Mandela and Walter Sisulu (South Africa). These memoirs and others are documented in the posthumous poetry collection, 'Airborne to Africa'.
In 1984, Bailey sold the magazine to the National Party media group, Nationale Pers. His intention for selling the magazine was a peaceful resolution between the African people and the Afrkaner regime, and the partnering between the two opposites of the apartheid conflict on a business and a cultural level. The posthumous poetry collection ‘The New South Africa and the friends around her,’ was written under the pseudonym, H.M Stanley Jnr and published with the work of unidentified Drum photographers.