The Drum Era of South Africa's Vibrant 50s

“From the coffee plantations of the Gold Coast to the jazz-stung nightspots of Nigeria, from the slow pomp of Uganda's royal ceremonies to the livid frenzy of Kenya's turmoils; in the dreaming hamlets of Zululand; among Cape Town's fun-filled coon life, and Johannesburg's teeming, thrilling thousands - everywhere, every month Drum is read and relished.” Henry Nxumalo Jan '56.

Drum was the great African success story. It was popular and prestigious media that linked and shared ideologies, beliefs and abilities across the country and part of the continent. It was influential and entertaining media, bringing voice to an at times voiceless people. Drum took the bustle, the culture and the colour of fringe city settlements such as Sophiatown. It represented the hopes, the struggles, the dreams of the 'African'; and romanticised the fun, the danger, the vibrant frenzy and diversity of a racy and dynamic urban existence. Drum was an icon of courage, beauty and high life.

“The best of times, the worst of times - so full of events,” Can Themba

Drum was a perfectly timed literary renaissance which created the opportunity for a disparate cast of young, gifted and courageous black writers to engage and contribute on a higher level than the political dispensation allowed. It was a brief and exuberant moment where their interests and lives touched - feeding off the cultural indestructibility of the period, blossoming in the challenge of the ridiculous political regime, nobly promoting African identity and capturing the excitement of a racy period. Within the pages of Drum magazine, crime and investigative reporting joined the more frivolous and entertaining material of romance, preferably across the colour line, jazz and sport as the content formula for the magazine. A combination of hot cover girls and down to earth photography gave the magazine the romantic shine to match the era. In every issue, there were sweet and coy picture love stories - girl meets boy, a lonely love song, a sensitive man and Cupids strike. Dolly's heartbreak column appealed to all unrequited, footloose, inexperienced or confused lovers to write in for advice. Musician, writer and composer, Todd Matshikiza with his rhythmical infectious jazz writing brought the personal victories of many artists to the public. Township life was a life of insecurity racked with a violent endemic - and the journalists laughed at it to live with it, creating an enthusiastic, light hearted and romantic vision of a bohemian life where the moment, the now was all that mattered. Lofty ideals and political projections were misplaced in this fast talking, fast living, brash kind of race to enjoy life now, while you could. It was: “live fast, die young - and have a good-looking corpse” as the era was often described. The Drum era was a heroic period that painted a light hearted picture of a cool, crazy, cruel world where gangsters were movie stars, musicians were idols and journalists were crusaders. Drum was a brilliant mirror of society, preserving cultural pride and identity, injecting a self-confidence into the heart of the people, enabling them to live with courage. It was popular media for an integrated era that captured all aspects of township life in its drudgery, exhilaration, wildness and sadness. And with all these emotions the Drum journalists became a huge presence in the community. They brought an effervescence from the variety of cultural hot-spots and an earnestness from the social issues. Their lives were a dedication, a mission, almost a fearless and selfless abandon in evaluating everybody's culture, everybody's concern.

Drum had a distinguished cast of writers and photographers. Can Themba, Casey Motsisi, Bloke Modisane, Nat Nakasa, Lewis Nkosi and Es'kia Mphahlele have written books and plays. The photographs of Peter Magubane, Jurgen Schadeberg and Bob Gosanie feature in many books. Arthur Maimane was a senior news director at British TV. Anthony Sampson and Sir Tom Hopkinson are famous figures in British newspaper history, and Sylvester Stein released the novel, 'Who killed Mr Drum' capturing some of the work of Drum's most famous son, Henry Nxumalo.

Henry Nxumalo, was the first journalist for the magazine, and the first to employ the mass of extraordinary journalistic material the polar opposites of South African political life offered the non-white writer. He risked everything to bear the truth and maintain the integrity of the exploited people. He was Mr Drum, the good, fighting courageously and liberally, swallowing tough and dangerous assignments for the cause - to uncover the scoop, provoke change and strengthen the will of the righteous. He was experienced and heroic. Henry Nxumalo was continually at the cutting edge of danger, controversy, mistreatment and inequity. He knew what was going down, and he supplied the details. Henry Nxumalo created headlines when his working stint on the potato farms rocked parliament exposing the poor conditions under which Africans laboured. He arrived barefoot and unshaven to beg employment on a farm where an African labourer was flogged to death with a hose-pipe. His writing on the clean up the reef campaign identified the great area of lawlessness, 'the square mile of sin' and cried for support from the police. He conspired to get himself into Johannesburg central prison, and created an international scoop with the ward conditions and the belittling naked native search. And his investigation into church apartheid was fascinating in its juxtaposition of icy prejudice and the will for 'brotherly love'.

 


Drum Magazine contributed to the golden era of creativity; including jazz music, jive dance and jovial African friendships. Drum Magazine was a vehicle of expression for the creative African people of Southern Africa to share their authenticity and uniqueness. It was the engine room of a cultural revolution that became Pan African. With creative young Africans all over the continent actively documenting and sharing their joys and struggles, Drum magazine touched the hearts and minds of many generations of people. Drum had more than twenty offices in several countries all over the Southern half of the continent

 

Drum Magazine

The Spirit of the South Africa's vibrant 50s

From Langa in Cape Town to Umkhumbane, Port Elizabeth and Sophiatown , it was a big mix up, and there was a spirit that bonded everyone together, a spirit of self actualisation. And where there was black urban culture, there was jazz. The Golden Age is a sliver of our memory of the golden days where pure love held back the forces of evil indefinitely. Time was destroyed. Life itself mattered! Life was lived with the pure light of togetherness, unity and oneness with an unconditional and uncontainable love.